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Are you a prospective student? Visit Millsaps Admissions!
Interested in learning more about Millsaps' ARE YOU ONE? creative campaign? Read on.
In 2007, Millsaps College formed an Integrated Marketing Team, composed of faculty and staff, to lead the College in the development of a new marketing strategy. Integrated marketing communication, in the field of higher education, refers to the development of an overarching strategy that applies to all departments and divisions within the College. It allows everyone to speak in the same "voice." This new strategy was designed to propel the institution toward a set of common strategic marketing objectives and goals.
Millsaps ARE YOU ONE? Promotional Video
During the two-year process, the team conducted several SWOT analyses, worked with a national higher education research firm for internal and external target audience research, presented the integrated marketing plan to the Board of Trustees and the Senior Staff of the College, and held sessions analyzing the brand position with faculty, staff, students, alumni and prospective students. Explore the links to a few of the creative elements that have resulted from the new ARE YOU ONE? campaign. Please direct any questions or comments to the Office of Marketing and Communications at communications@millsaps.edu.
ARE YOU ONE? Creative Elements:
ARE YOU ONE? Fun Page for Prospective Students
Millsaps Viewbook (PDF)
Millsaps Alumni Feature Book, Degrees of Velocity (PDF)
ARE YOU ONE? 30-Second Television Ad
Original Team Members (2007)
